Head of Demand Generation
Compensation
$110k – $130k /yr
Employment type
Full-time
Work setting
On-site
Location
West Warwick, RI
Schedule
Day shift
Posted
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Job overview
The Head of Demand Generation role is onsite in West Warwick, RI, with an annual salary range of $110,000–$130,000. The role supports AstroNova’s Product Identification segment by driving measurable demand and pipeline.
What you'll do
- Lead day-to-day marketing team execution and plan multichannel campaigns across email, web, paid, and organic channels.
- Own HubSpot Marketing Hub workflows, lead scoring, routing, database management, and marketing technology integrations.
- Analyze NetSuite and marketing data, report funnel and campaign performance, and collaborate with Sales, Product, Customer Success, Inside Sales, and Creative.
- Create campaign content and coordinate event promotion, lead generation, and follow-up.
What we're looking for
- Skills & competencies
- demand generationmarketing leadershippipeline growthlead generationhubspotmarketing operationscampaign analyticsevents and exhibitionswest warwick riastronova$110k–$130k annually
- Work arrangement
- Weekend coverage required
Why this role
Requires 5+ years in demand generation, growth marketing, or marketing operations; advanced HubSpot or comparable automation/CRM experience.
About the employer
AstroNova, Inc. is hiring for this role. Industry: Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals. Sector: 33.
Additional details
- Industry sector
- 33
- Industry
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals
- Occupation code
- 11-2021.00
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Listing ID: 9ecc16ad-a75b-48ac-9d76-76a8f873db85