Director of Field Marketing and Events

Job overview

The Director of Field Marketing and Events role is hybrid in San Francisco, CA, with three days per week in the office. The posting lists $150,000–$200,000 per year. The role is described for a high-growth health-tech startup using AI to transform the patient experience. As the first field marketing hire, the director builds a scalable national program and leads event strategy, execution, and measurement. The role supports pipeline growth by aligning events with sales territories and partnering with Sales, Business Development, and Provider Success on outreach and conversion.

What you'll do

• Design and operationalize field marketing strategy aligned with sales territories and pipeline goals
• hire, lead, and mentor a distributed regional team
• oversee more than 100 events annually
• own event experience design
• manage a multi-million-dollar budget and ROI reporting
• partner with Sales, Business Development, and Provider Success on pre-event outreach and post-event conversion.

What we're looking for

Skills & competencies

director of field marketing and events

san francisco ca

hybrid

health-tech

full-time

field marketing

event strategy

b2b saas

team leadership

pipeline growth

budget management

roi reporting

$150k–$200k/year

Work arrangement

• Weekend coverage required

Why this role

The posting describes a first field marketing hire with responsibility to build the program and team from the ground up. It seeks 6–10 years of B2B SaaS field and events marketing experience.

About the employer

Vivo HealthStaff is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.