Digital Optimization Manager

Job overview

The Digital Optimization Manager role is listed in Pleasanton, CA; the posting describes a contract position and compensation up to $68.97 per hour (W-2). The role is on the Global Digital Marketing team, which works to create personalized digital experiences and support business outcomes. The manager plans and executes testing and personalization across digital properties, using analytics to identify opportunities and measure results. The role also develops testing processes and supports regional teams in scaling optimization work.

What you'll do

• Build, maintain, and report on A/B tests, multivariate tests, and personalized experiences using Adobe Target or similar tools
• develop and maintain custom Adobe Target code
• plan and execute website tests
• define experiment metrics and duration
• analyze performance and user behavior
• document implementations and processes
• support Workday optimization initiatives
• train and assist digital marketing managers
• collaborate with developers, web production, marketing technology, marketers, analysts, and designers.

What we're looking for

Skills & competencies

digital optimization manager

pleasanton ca

cypress hcm

global digital marketing

a/b testing

adobe target

adobe analytics

web personalization

html

css

javascript

up to $68.97/hr

Work arrangement

• Weekend coverage required

Why this role

The role combines experimentation, front-end development, analytics, and support for a global digital optimization program.

About the employer

Cypress HCM is hiring for this role. Industry: Advertising Agencies. Sector: 54.