Director of Marketing

Job overview

Director of Marketing is a role preferred in-office rather than remote; the listing location is Frederick, MD. The stated annual salary range is $180,000–$220,000. The role supports a client commercializing advanced therapy products, including cells, exosome media, and related services. The director builds a scalable marketing function that supports pipeline growth, market positioning, and commercial and technical teams. The role connects product development and market needs through brand strategy, demand generation, product marketing, and measurable marketing performance.

What you'll do

• Own brand identity, voice, and positioning
• translate technical differentiation into audience-specific messaging
• monitor competitors and market trends
• build integrated demand-generation programs
• manage website, SEO/SEM, marketing automation, and CRM
• track marketing KPIs
• lead trade-show and field-marketing strategy
• develop scientific and commercial content
• create go-to-market plans and launches
• support retention and customer feedback
• build and mentor the marketing team
• manage the marketing budget.

What we're looking for

Skills & competencies

director of marketing

frederick md

workforce genetics

life sciences

biotechnology

advanced therapies

product marketing

demand generation

brand strategy

marketing leadership

$180k–$220k/year

Work arrangement

• Weekend coverage required

Why this role

Combines product management and product marketing leadership for a portfolio of cell and exosome bioprocessing products and services; role reports to the Chief Business Officer; in-office work is preferred over remote.

About the employer

Workforce Genetics is hiring for this role. Industry: Research and Development in Biotechnology (except Nanobiotechnology). Sector: 54.