Go-to-Market Product Manager

Job overview

The Go-to-Market Product Manager role is listed as onsite in Rochester, NY; the description prefers hybrid work in MA, CT, OH, or NY and says other U.S. locations may also be considered. Compensation is not specified. The role sits in Applied Innovation and supports OpinionRoute’s market research technology and services. The manager connects the teams building technology with the teams selling, delivering, and using it, helping ensure releases are understood, adopted, and valuable. The role coordinates launch readiness and enablement, translates technical capabilities into practical guidance, gathers feedback and market intelligence, and tracks adoption and outcomes.

What you'll do

• Coordinate rollouts of Navigator features, survey programming and hosting enhancements, internal AI tools, and data quality capabilities
• translate technical capabilities into practical guidance
• gather internal and client feedback for build teams
• develop release messaging and enablement materials
• host onboarding sessions, office hours, and walkthroughs
• equip sales and client teams with demos and guides
• track adoption, value, market trends, and competitor technology.

What we're looking for

Skills & competencies

go-to-market product manager

product management

applied innovation

market research

survey technology

saas adoption

ai tools

product launches

client enablement

rochester ny

hybrid preferred in ma ct oh or ny

opinionroute

Work arrangement

• Weekend coverage required

Why this role

Works across Applied Innovation, Engineering, Survey System Development, Operations, Sales, Marketing, and clients, with hands-on exposure to AI, automation, and survey technology.

About the employer

OpinionRoute LLC is hiring for this role. Industry: Process, Physical Distribution, and Logistics Consulting Services. Sector: 54.