Trade Activation Associate – Albany and Hudson Valley

Job overview

The Trade Activation Associate role is field-based in the Albany/Hudson Valley area, with Albany, NY as the listing location. The schedule is Tuesday through Saturday, and the role may require travel throughout the assigned territory up to 100% of the time. The New York hiring range is $55,000–$60,000 per year. The role supports Curaleaf’s retail brand presence and sell-through across its wholesale business. The associate executes in-store marketing and merchandising programs, educates dispensary staff, audits retail and digital presentation, and supports consumer and trade events. By sharing field insights and coordinating with account executives and market leadership, the role helps improve brand visibility, shopper engagement, and execution across assigned accounts.

What you'll do

• Support in-store sell-through programs and promotional execution
• identify opportunities to improve visibility, conversion, and shopper engagement
• support account onboarding and launch execution
• educate dispensary staff on brands and products
• execute visual merchandising and activation standards
• conduct menu accuracy and digital presence audits
• support pop-ups, demonstrations, local consumer events, trade shows, and buyer events
• distribute approved activation materials
• submit recaps, field insights, photos, results, and competitive intelligence
• partner with account executives and market leadership.

What we're looking for

Skills & competencies

trade activation associate

albany ny

hudson valley

curaleaf

cannabis

field-based

retail activation

trade marketing

dispensary education

visual merchandising

consumer events

tuesday–saturday

up to 100% travel

$55k–$60k

Work arrangement

• Weekend coverage required

Benefits & perks

• Career growth opportunities, competitive pay and benefits, generous paid time off, parental leave, 401(k), life and disability insurance, community involvement, referral bonuses, and product discounts.

Why this role

Field-based role with travel throughout the assigned territory up to 100% of the time. Schedule is Tuesday–Saturday; evenings, weekends, and holidays may be required as business needs require.

About the employer

Curaleaf is hiring for this role. Industry: Medicinal and Botanical Manufacturing. Sector: 32.