Marketing Director

Job overview

The Marketing Director role is onsite in Baton Rouge, LA. Compensation is not specified. Hannis T. Bourgeois is a CPA firm providing accounting, tax, assurance, and consulting services to clients. Reporting to the Chief Operating Officer, the director leads the marketing department and sets strategy that supports firm positioning and growth. The role aligns marketing plans, budgets, channels, and measurable outcomes with firm leadership and service-line priorities.

What you'll do

• Lead the marketing department and align its work with firm strategy
• manage workflows and review team work
• develop annual and multi-year marketing strategies and calendars
• identify target industries, geographies, and audiences
• advise firm leaders on brand positioning and market opportunities
• establish research and competitive-intelligence standards
• support niche growth plans and Wealth Advisors marketing
• support communications for mergers and acquisitions and the strategic plan
• define marketing KPIs and reporting
• own brand standards, channel strategy, and budget
• partner on internal communications
• manage the outside marketing agency
• support proposals and pursuits
• advance marketing technology and AI use while protecting brand integrity, security, and client confidentiality
• lead community engagement strategy.

What we're looking for

Skills & competencies

marketing director

marketing strategy

baton rouge la

hannis t. bourgeois

cpa firm

brand positioning

market research

digital marketing

marketing budget

team leadership

accounting services

Work arrangement

• Weekend coverage required

Benefits & perks

• The posting describes financial benefits, work-life flexibility, and professional development opportunities.

Why this role

Formal supervisory responsibilities include setting goals and deadlines, organizing workflows, resolving operational issues, and supporting team development.

About the employer

Hannis T. Bourgeois is hiring for this role. Industry: Offices of Certified Public Accountants. Sector: 54.