Manager, Member Marketing and Engagement

Job overview

The Manager, Member Marketing and Engagement role is hybrid in Washington, DC, with onsite work Tuesdays and Wednesdays; salary is $75,000 annually. First Book is a nonprofit social enterprise focused on removing barriers to quality education for children in need and serves a national network of educators and community organizations. The manager develops and executes multi-channel campaigns and member programs to grow engagement, retention, referrals, and network participation. The role uses performance metrics to optimize communications, leads community-building initiatives, develops scalable recognition and ambassador programs, and works with the Director of Member Engagement and cross-functional colleagues. The posting requires a bachelor’s degree and four or more years of community management or digital marketing experience.

What you'll do

• Design and execute multi-channel campaigns
• define and track engagement metrics and KPIs
• develop the roadmap and execute member engagement programs
• guide member-facing content and outreach
• build recognition, ambassador, referral, and advocacy strategies
• optimize community initiatives and contribute to long-term membership growth.

What we're looking for

Skills & competencies

manager

member marketing

member engagement

hybrid

washington dc

first book

$75,000 annual salary

multi-channel campaigns

community building

member referrals

educator network

digital marketing

tuesdays and wednesdays onsite

nonprofit education mission

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical and dental insurance
• life and AD&D coverage
• paid vacation and sick leave
• 12 paid holidays annually
• 401(k) with employer matching
• Washington, DC parking stipend.

Why this role

Salary is $75,000 annually, non-negotiable. Benefits include medical and dental insurance, life and AD&D coverage, paid vacation and sick leave, 12 paid holidays, 401(k) matching, and a Washington, DC parking stipend.

About the employer

First Books is hiring for this role. Industry: Human Rights Organizations. Sector: 81.