Strategic Planning Director

Job overview

The Strategic Planning Director works onsite in Chicago, IL, with annual pay of $140,000–$160,000. FLUENT360 is a multicultural marketing agency serving brands and cultural audience segments. The director leads multicultural strategy and planning across key client accounts, using research and audience insights to guide communications and creative work. The role helps clients and agency teams build culturally relevant strategies that support recruitment, financial, and home-lending goals.

What you'll do

• Provide multicultural and Gen Z thought leadership
• use storytelling to deepen audience understanding and trust
• analyze syndicated research and proprietary data
• develop audience journey maps and culturally relevant communications frameworks
• advise on brand alignment
• collaborate with creative partners
• translate data into actionable insights
• communicate consumer behaviors to clients and partner agencies
• manage and energize teams.

What we're looking for

Skills & competencies

strategic planning director

chicago il

fluent360

multicultural marketing

gen z strategy

audience research

cultural insights

advertising agency

client accounts

$140k–$160k/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• company-paid life and AD&D
• short- and long-term disability
• PTO and sick leave
• paid gym membership
• summer hours
• 17 paid holidays
• flexible schedules.

Why this role

Requires 10+ years as a strategist or planner in an advertising agency and multicultural advertising experience targeting Hispanic or African American consumers. Spanish/English bilingual ability is a plus.

About the employer

FLUENT360 LLC is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.