Program Manager, Integrated Marketing Strategy

Job overview

The Program Manager, Integrated Marketing Strategy role is onsite in Seattle, WA, with a stated pay range of $85,400–$136,700 per year. The role advances REI's off-price marketing campaigns and brand strategy. This position brings cross-divisional and marketing partners together to develop customer-centered campaign strategies and execute them across channels. It uses customer and business insights, market trends, and cultural context to support business outcomes and evolve REI's off-price marketing approach.

What you'll do

• Develop and lead off-price campaign strategies, briefs, communication strategies, and go-to-market plans
• support major off-price events, member offers, clearance, or Outlet campaigns
• develop contingency plans
• collaborate on campaign KPIs and recaps
• build customer-centered campaigns
• integrate offers
• ensure content and assets align with strategy and brand
• and assess retail trends, outdoor culture, and consumer behavior.

What we're looking for

Skills & competencies

program manager

integrated marketing strategy

off-price marketing

campaign strategy

go-to-market plans

customer insights

retail marketing

outdoor culture

seattle wa

rei

$85,400–$136,700 annually

Work arrangement

• Weekend coverage required

Benefits & perks

• Employee discount, access to health benefits, retirement savings plan, and accrued time off for regular employees.

Why this role

Focuses on off-price marketing strategy and campaigns across customer and channel touchpoints, including offers, clearance, and Outlet.

About the employer

REI is hiring for this role. Industry: Clothing and Clothing Accessories Retailers. Sector: 45.