Creative Strategist, Direct Response / Paid Social

Job overview

The Creative Strategist, Direct Response / Paid Social role is remote, with the posting describing it as 100% remote. The stated salary is $55,000–$60,000 per year. The role supports Bright Metro’s performance marketing work under a senior creative strategist. The strategist researches customers, competitors, and markets, then develops and tests direct-response concepts and copy for paid social ads. By learning from campaign performance and collaborating with the media buying team, the role helps improve creative effectiveness and conversion-focused messaging.

What you'll do

• Research customers, competitors, and markets
• develop concepts, hooks, scripts, and messaging for paid social campaigns
• write direct-response copy for video, static, UGC, and other formats
• analyze creative performance
• adapt successful concepts for different audiences
• collaborate with the senior creative strategist and media buying team to test and improve creative
• track advertising and short-form video trends.

What we're looking for

Skills & competencies

creative strategist

direct response

paid social

remote

bright metro

junior-level

copywriting

ugc

meta

tiktok

short-form video

$55k–$60k/year

Work arrangement

• Weekend coverage required

Why this role

Junior-level role working directly under a senior creative strategist; 2+ years of related experience required. Hands-on paid social ad experience is strongly preferred.

About the employer

Bright Metro is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.