Regional Marketing Lead, Canada

Job overview

The Regional Marketing Lead, Canada role is hybrid in Austin, TX, requiring office presence at least three days per week and full-time office attendance during the first three months. Compensation is not specified. Wise is a global technology company on a mission to make international money movement and payments easier and less costly. The lead owns Canadian customer acquisition and contribution margin growth, defining go-to-market strategy and coordinating campaign execution with channel, growth and product teams. The role also brings Canadian customer insights to product planning and helps shape improvements and promotions for the market.

What you'll do

• Define Canadian go-to-market messaging, positioning, channel mix and budget allocation
• own customer acquisition and contribution margin growth
• understand the Canadian customer and competitive landscape
• collaborate with London-based channel leads on campaign execution and optimization
• partner with Regional Growth and Product teams on features and promotions
• share Canadian customer insights with the Regional Product team
• review and challenge channel plans and performance.

What we're looking for

Skills & competencies

full-time

regional marketing lead

canada market

go-to-market strategy

customer acquisition

marketing budget

product collaboration

austin tx

hybrid

wise

fintech

campaign optimization

Work arrangement

• Weekend coverage required

Why this role

Hybrid role with at least three office days weekly; 100% office attendance expected during the first three months; Canadian market ownership.

About the employer

Wise is hiring for this role. Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services. Sector: 51.