Product Marketing Director

Job overview

The Product Marketing Director role is onsite three days per week in New York, NY. The target salary is $250,000–$280,000 per year. Garner Health works to improve healthcare quality and lower costs for members and employers. This leader owns go-to-market strategy, messaging, and launches across product lines, translating healthcare economics and clinical data into value propositions for customers. The role partners with Sales, Product, and executive leaders to support customer acquisition, expansion, and market positioning.

What you'll do

• Own go-to-market strategy, segmentation, value propositions, competitive positioning, and messaging across product lines
• lead launches and releases with Product, Sales, and Customer Success
• establish KPIs and review marketing performance
• develop sales enablement and competitive playbooks
• mentor product marketers
• inform product strategy and roadmap priorities
• lead thought leadership and content strategy.

What we're looking for

Skills & competencies

product marketing

go-to-market strategy

healthcare

b2b marketing

product launches

sales enablement

new york ny

garner health

$250k–$280k/year

hybrid office schedule

Work arrangement

• Weekend coverage required

Benefits & perks

• Equity incentive plan, flexible PTO, medical, dental and vision plan options, 401(k) with company match, flexible spending accounts, and Teladoc Health.

Why this role

Leads product marketing strategy for a healthcare company using clinical metrics and patient data to guide members toward higher-quality care.

About the employer

Garner Health is hiring for this role. Industry: Direct Health and Medical Insurance Carriers. Sector: 52.