Vice President of Sales & Marketing — Assisted Living

Job overview

The Vice President of Sales & Marketing role is fully remote and may be based anywhere in the United States, with extensive travel throughout Florida. The posting states a base salary starting at $150,000, plus a performance-based bonus. The role supports Colliers Assisted Living’s Florida communities and its mission of “Taking Care of God’s People.” This executive leads sales and marketing strategy to grow occupancy and revenue across the Florida portfolio. The role builds organic referral relationships, protects rate integrity, coaches community Marketing Directors, monitors market and occupancy trends, and reports performance and forecasts to executive leadership.

What you'll do

• Lead sales and marketing strategy across Florida communities
• build referral relationships with healthcare and community partners
• maintain consistent pricing and rate integrity
• travel throughout Florida to support community sales teams
• convert qualified leads
• coach and hold Marketing Directors accountable to occupancy and revenue goals
• monitor market trends, competitors, and occupancy
• report census, pipeline, and revenue forecasts
• represent the company at industry events and outreach initiatives.

What we're looking for

Skills & competencies

vice president of sales & marketing

assisted living

remote

nationwide

florida travel

senior living sales

occupancy growth

referral networks

rate integrity

executive leadership

$150k+ base

performance bonus

colliers assisted living

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-based bonus and travel reimbursement
• the posting also describes a mission-driven culture, autonomy, and a growing Florida portfolio.

Why this role

Fully remote nationwide role with extensive Florida travel and a performance-based bonus tied to community-level occupancy and revenue goals.

About the employer

INNOVATIVE THE POINTE is hiring for this role. Industry: Residential Property Managers. Sector: 53.