Brand Activation & Merchandising Manager — Boston

Job overview

The Brand Activation & Merchandising Manager role is onsite in Boston, MA; compensation is $90,000–$95,000 per year. The manager is part of Bon Appétit’s Image + Style team and works with regional and on-site teams to bring the brand to life through food-service experiences. The role develops and supports brand activation and merchandising initiatives that improve guest experience, participation, revenue, and client partnerships. It combines field collaboration, creative project coordination, account support, and guidance on brand standards and café presentation.

What you'll do

• Activate the brand through people programs and customer experience initiatives
• manage small-scale design projects with the design team
• visit accounts and support on-site teams and account openings
• provide front-of-house and culinary support
• share merchandising trends
• recommend experience improvements
• develop location promotion strategies
• support brand standards and business plans
• review content
• prepare activation projects for client reviews
• identify opportunities for broader projects.

What we're looking for

Skills & competencies

brand activation

merchandising manager

full-time

boston ma

bon appetit

image + style

foodservice

customer experience

brand standards

field-based

$90k–$95k

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, vision, life and disability insurance, retirement plan, paid time off, holiday time off, shopping program, wellness programs, discount marketplace, identity theft protection, pet insurance, commuter benefits, EAP, FSAs, paid parental leave, and personal leave.

Why this role

Field-based 3–4 days per week; some travel by plane outside the region and state. The posting requests at least four years of marketing, communications, or public relations experience.

About the employer

Bon Appetit is hiring for this role. Industry: Food Service Contractors. Sector: 72.