AI Marketing Lead Specialist

Job overview

The AI Marketing Lead Specialist role is onsite in Dallas, TX. Compensation is not specified. The role supports an established travel management and technology company expanding into expense management and payments. The specialist uses AI tools and targeted research to identify prospective organizations and understand finance leaders’ priorities, then develops personalized campaigns that support growth and go-to-market efforts. The role also works with sales and account management to improve marketing workflows and content quality.

What you'll do

• Research and prioritize target organizations
• assess finance decision-makers’ business priorities
• design and optimize AI-driven workflows for research, lead generation, content, and outreach
• develop campaigns for CFOs, controllers, and other senior finance leaders
• review AI-generated content for accuracy and brand alignment
• collaborate with sales and account management
• support product launch and relaunch go-to-market strategies
• evaluate emerging AI technologies and recommend marketing practices.

What we're looking for

Skills & competencies

ai marketing

dallas tx

humcap

b2b marketing

lead generation

marketing operations

ai workflows

campaign development

finance leaders

travel technology

expense management

payments

Work arrangement

• Weekend coverage required

About the employer

HumCap, Inc. is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.