Senior Director of Marketing — Beauty & Wellness

Job overview

The Senior Director of Marketing — Beauty & Wellness role is listed in Chicago, IL; the posting does not specify whether the work is onsite, hybrid, or remote. Compensation is not specified. Playlist is launching a new business unit offering technology solutions to beauty and wellness professionals, including spa and sauna operators, salon owners, estheticians, lash and brow artists, and barbers. The director builds and leads the division’s marketing function, owning demand generation and product marketing for existing SaaS products and upcoming AI-native products. The role develops acquisition strategies, launches products, and partners with sales and divisional leadership to improve lead quality, conversion, retention, and business performance.

What you'll do

• Develop strategies to reach beauty and wellness professionals
• build the division’s demand-generation strategy
• launch AI-native products and find early adopters through channel iteration
• build an AI-native marketing function
• manage paid and organic channels and lead volume and quality
• own product positioning, messaging, and competitive differentiation
• hire, develop, and lead the marketing team
• partner with SMB Sales and Strategic Accounts on lead routing, seller enablement, and conversion
• contribute to divisional strategy and performance.

What we're looking for

Skills & competencies

senior director of marketing

beauty & wellness

demand generation

product marketing

b2b saas

ai-native products

marketing leadership

paid media

organic acquisition

chicago il

playlist

Work arrangement

• Weekend coverage required

Benefits & perks

• The posting states the total compensation package may include benefits and/or incentive compensation plans
• specific benefits are not detailed.

Why this role

10+ years of B2B marketing, growth marketing, or related analytical or commercial experience in technology; hands-on paid media experience; experience with B2B SaaS economics and high-growth environments; beauty and wellness or small-business marketing experience is a plus.

About the employer

Playlist is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.