Digital Marketing Lead — Hybrid

Job overview

The Digital Marketing Lead role is hybrid after onboarding and training, with remote and onsite work in the Kalamazoo, MI office. Compensation is not specified. Edwards provides apparel for uniform and promotional product markets. The lead manages digital programs that build brand awareness, generate demand, and drive revenue. Paid media, marketing automation, e-commerce, website improvements, and analytics help connect marketing activity to qualified leads and sales performance.

What you'll do

• Manage and optimize paid campaigns across Google Ads, LinkedIn, and other platforms
• create landing pages, forms, and conversion paths
• manage HubSpot lead routing and nurturing workflows
• connect marketing processes across HubSpot, the website, and ERP
• report campaign performance
• improve website navigation and conversion
• maintain product content and Amazon presence
• coordinate with external digital partners
• analyze customer, product, and sales data.

What we're looking for

Skills & competencies

digital marketing lead

hybrid

digital lead generation

paid media

hubspot

e-commerce

amazon marketplace

marketing analytics

kalamazoo mi

edwards garment

google ads

linkedin campaign manager

401(k) match

Work arrangement

• Weekend coverage required

Benefits & perks

• Annual bonus plan
• paid time off
• medical, dental, and vision coverage
• 401(k) with company match
• tuition reimbursement
• wholesale retail club membership.

Why this role

Hybrid arrangement begins after onboarding and training. The role combines digital lead generation, e-commerce management, and marketing analytics.

About the employer

Edwards Garment is hiring for this role. Industry: Cut and Sew Apparel Manufacturing (except Contractors). Sector: 31.