Senior Brand Growth Manager, Foodservice & Alternative Channels

Job overview

The Senior Brand Growth Manager, Foodservice & Alternative Channels works in an onsite/hybrid arrangement in Battle Creek, MI and may travel up to 35% of the time. The annual salary range is $145,200–$181,500. The role supports WK Kellogg Co's Away from Home business and its food brands. The manager develops growth strategies for underdeveloped channels and commercial restaurant segments, using market and customer insights to guide brand relevance and demand. The role aligns broker and agency partners and cross-functional teams to support profitable growth and effective customer engagement.

What you'll do

• Lead commercialization strategy for Military, Vending, Airlines, Custom Products, and Ingredient Sales
• guide broker partners
• understand channel P&L and direct trade spend
• identify high-potential commercial restaurant segments
• develop menu strategy
• collaborate with agency partners and complementary manufacturers on selling concepts
• support national account customer microsites
• streamline customer quality and compliance processes
• analyze data and share insights.

What we're looking for

Skills & competencies

senior brand growth manager

foodservice

alternative channels

away from home

vending

custom products

ingredient sales

commercial restaurants

battle creek mi

wk kellogg co

travel up to 35%

salary $145,200–$181,500/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Incentive plan eligibility, health, dental, and vision insurance, savings and investment plan with company match and contribution, paid time off, 11 paid holidays, life and disability insurance, tuition reimbursement, and adoption assistance for eligible employees.

Why this role

Onsite/hybrid role with flexible schedule and travel up to 35%; focuses primarily on Vending and Custom/Ingredient channels, with influence across the Foodservice business.

About the employer

WK Kellogg Co is hiring for this role. Industry: Breakfast Cereal Manufacturing. Sector: 31.