Startup Advisor — Go-to-Market (GTM)

Job overview

The Startup Advisor — Go-to-Market (GTM) role is described as remote, with the listing location in Chicago, IL. Compensation is described as equity, consulting revenue, and referral bonuses; no numeric pay range is specified. Initio Capital is a venture studio that partners with early-stage founders and aims to help them scale. The advisor provides strategic and practical support to startups across one or more functions, including go-to-market, capital strategy, product, talent, and operations. The work helps founders make early decisions, prepare for fundraising, improve customer acquisition, and build systems that support growth.

What you'll do

• Advise founders on fundraising strategy and investor materials
• help define ideal customer profiles, positioning, offers, and outbound strategy
• support customer acquisition and go-to-market execution
• advise on product scope and roadmaps, hiring plans, and operational systems
• provide frameworks, tools, and templates.

What we're looking for

Skills & competencies

startup advisor

initio capital

remote

go-to-market

founder advisory

fundraising readiness

product strategy

customer acquisition

talent and recruiting

operations

equity opportunities

consulting revenue

referral bonuses

5+ years experience

Work arrangement

• Weekend coverage required

Why this role

The posting describes a part-time, flexible opportunity with compensation through equity, consulting revenue, and referral bonuses; it seeks advisors with five or more years of relevant experience.

About the employer

Initio Capital is hiring for this role. Industry: Miscellaneous Intermediation. Sector: 52.