Director of Marketing

Job overview

The Director of Marketing role is onsite in Newport, MN. Compensation is $121,600–$152,000 per year. Bailey Nurseries is a family-owned horticulture company serving customers across North America and globally. The director leads marketing strategy and execution to support revenue growth, brand performance, and commercial alignment. The role coordinates marketing investment, demand generation, customer insights, and cross-functional programs while leading and developing the Marketing team.

What you'll do

• Set marketing strategy for revenue growth, customer and channel engagement, and brand performance
• direct corporate and consumer brand and product portfolio positioning
• lead demand generation and channel marketing
• allocate marketing budgets using performance data and customer insights
• translate market and competitive insights into recommendations
• partner with Sales, Product Development, Communications, and senior leadership
• lead and develop the Marketing team and establish priorities and accountability.

What we're looking for

Skills & competencies

director of marketing

bailey nurseries

newport mn

$121,600–$152,000/year

marketing strategy

brand management

demand generation

channel marketing

marketing budget

customer insights

team leadership

horticulture

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• 401(k)
• FSA
• short- and long-term disability
• paid time off
• discretionary bonus program
• life insurance
• relocation assistance
• employee discounts
• professional development.

Why this role

The role spans Bailey’s B2B and B2B2C horticulture channels, including growers, garden centers, mass merchants, landscape professionals, and consumer brands.

About the employer

Bailey Nurseries is hiring for this role. Industry: Nursery and Tree Production. Sector: 11.