Senior Manager, Product Marketing

Job overview

The Senior Manager, Product Marketing is an onsite role based in Minneapolis, MN, responsible for driving marketing efforts for Walden University's program portfolio. Compensation is not specified, and the role supports the university's mission to expand access to healthcare education and address workforce shortages. This role exists to lead the development and execution of integrated marketing strategies that highlight program differentiators and drive enrollment growth. The manager partners with cross-functional teams to deliver high-impact campaigns that guide prospective students from initial awareness through to final enrollment.

What you'll do

• Lead go-to-market strategies, manage campaign execution, own vertical messaging, collaborate with channel leads, monitor competitive intelligence, and optimize performance metrics.

What we're looking for

Skills & competencies

full-time

day shift

minneapolis mn

marketing

product marketing

higher education

enrollment growth

campaign management

strategy

onsite

Work arrangement

• Weekend coverage required

Benefits & perks

• Health, dental, vision, life and disability insurance, 401k with 6% match, Flexible Time Off, 12 Paid Holidays.

Why this role

Focus on Walden University vertical marketing and enrollment growth.

About the employer

Covista is hiring for this role. Industry: Colleges, Universities, and Professional Schools. Sector: 61.