Regional Director of Sales, Senior Living

Job overview

The Regional Director of Sales, Senior Living role is hybrid, based in the Baltimore, MD area, and covers Virginia, Maryland, and Washington, D.C., with 50–80% travel. The base salary is $130,000–$135,000 per year, with an annual target bonus of 25%. The role supports sales teams across Discovery Management Group communities. The director drives move-ins and census growth by coaching local sales teams, strengthening sales practices, and using performance data to guide action. The position also supports recruiting, training, CRM use, market awareness, and team accountability across the region.

What you'll do

• Drive move-ins and community census goals
• coach and support Senior Lifestyle Counselors and coordinators
• conduct site visits, sales audits, and in-person coaching
• analyze sales activity and conversion data
• provide reporting
• deliver onboarding and ongoing training
• help recruit and onboard sales talent
• oversee CRM use, lead tracking, sales tools, and compliance with sales practices
• monitor market conditions, competition, and pricing strategy.

What we're looking for

Skills & competencies

regional sales leadership

senior living

sales strategy

team coaching

census growth

move-ins

crm

50–80% travel

hybrid

baltimore md

virginia

maryland

washington dc

$130k–$135k base

Work arrangement

• Weekend coverage required

Benefits & perks

• Health, dental, vision, life, and disability insurance
• paid time off and holidays
• 401(k) with employer match
• flexible scheduling
• earned-wage access
• paid training and growth opportunities
• Employee Assistance Program
• volunteer time off
• wellness benefits
• meals and uniforms where applicable.

Why this role

Regional role covering Virginia, Maryland, and Washington, D.C., with approximately 50–80% travel. Requires 5+ years of sales experience, including 3+ years in regional or multi-site leadership, and a bachelor’s degree.

About the employer

Discovery Senior Living - Seaton is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.