Senior Digital Marketing Manager

Job overview

The Senior Digital Marketing Manager role is hybrid in Brooklyn, NY, with two days in the office and three days from home; flexible working hours include core hours from 10 a.m. to 4 p.m. The posting lists salary from $117,000–$146,300 per year and a performance-related bonus of 15% of annual salary. The role leads digital marketing strategy for Tangle Teezer, a BIC World brand. The manager develops integrated digital media plans across retail media, paid search, paid social, connected TV, Amazon, direct-to-consumer, and emerging channels. The role connects media investment to brand and commercial goals, improves acquisition and conversion through performance analysis, and mentors the Digital Marketing Manager.

What you'll do

• Lead U.S. digital marketing strategy and integrated media planning
• define channel roles, investment, audiences, KPIs, and measurement
• manage Amazon and retail media campaigns, budgets, optimization, and reporting
• analyze performance and recommend improvements
• partner across marketing, e-commerce, sales, creative, finance, analytics, and global teams
• manage and mentor a direct report
• oversee agency and platform relationships.

What we're looking for

Skills & competencies

senior digital marketing manager

hybrid

brooklyn ny

bic corporation

tangle teezer

digital marketing

retail media

amazon ams

amazon dsp

paid search

paid social

$117k–$146.3k/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-related bonus, 401(k), dental, vision and medical insurance, flexible hours, holidays, volunteering days, family policies, and office perks.

Why this role

Requires 5–7 or more years of relevant experience, people-management experience, and experience with Amazon AMS and Amazon DSP. The posting describes a hybrid schedule of two office days and three home days.

About the employer

BIC Corporation is hiring for this role. Industry: International, Secondary Market, and All Other Nondepository Credit Intermediation. Sector: 52.