Marketing Lead – Go-to-Market & Product Marketing

Job overview

The Marketing Lead – Go-to-Market & Product Marketing role is onsite in the San Francisco Bay Area. Compensation is $150,000–$200,000 per year. The role develops North American marketing for robotics and embodied AI products, working with sales, product, engineering, and executive leadership. The lead shapes product positioning, launches, demand generation, and sales enablement to help technical products reach target markets and enterprise customers. The work translates complex robotics capabilities into clear market narratives and measurable marketing programs.

What you'll do

• Develop and execute North American go-to-market strategies
• define customer segments, use cases, buyer personas, messaging, launch plans, and market-entry strategies
• build product positioning and customer-facing narratives
• lead product launches
• create sales enablement materials
• conduct customer and market research
• direct brand and creative work
• develop B2B campaigns and events
• track marketing performance metrics.

What we're looking for

Skills & competencies

marketing lead

go-to-market strategy

product marketing

robotics

embodied ai

b2b marketing

demand generation

sales enablement

san francisco bay area

intellipro group

$150k–$200k annually

Work arrangement

• Weekend coverage required

Benefits & perks

• Comprehensive benefits package, subject to eligibility.

Why this role

Focus on robotics and embodied AI products; bilingual capability is sought; role spans go-to-market strategy, product marketing, brand direction, and demand generation.

About the employer

IntelliPro Group Inc. is hiring for this role. Industry: Employment Placement Agencies. Sector: 56.