Lifecycle Marketing Manager

Job overview

The Lifecycle Marketing Manager role is listed in Dallas, TX, and the posting describes it as onsite. Compensation is not specified. The role supports lifecycle campaigns across Friendly Group’s portfolio of home service brands. The manager owns execution, measurement, and improvement of email and direct-mail campaigns, working with the Head of Marketing on planning. The work aims to improve bookings, retention, repeat business, and revenue through targeted customer communications and performance analysis.

What you'll do

• Manage email and direct-mail campaigns across brands and markets
• build campaign calendars
• develop campaign themes and customer messages
• write and edit customer-facing content
• create briefs and coordinate with designers
• maintain automated email journeys
• develop targeted audiences
• manage email setup, testing, deployment, deliverability, and list health
• oversee direct-mail production and vendors
• track campaign performance
• collaborate with creative, data, operations, finance, call-center, and local-market teams.

What we're looking for

Skills & competencies

lifecycle marketing manager

dallas tx

friendly group

email marketing

direct mail

crm

customer journeys

campaign analytics

audience segmentation

marketing copy

vendor management

home services

Work arrangement

• Weekend coverage required

Why this role

The posting requires four or more years of lifecycle, CRM, email, or direct-response marketing experience and hands-on email campaign and automated journey experience.

About the employer

FRIENDLY GROUP is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.