Senior Director of Consumer Marketing and Lead Acquisition

Job overview

The Senior Director of Consumer Marketing and Lead Acquisition role follows a hybrid schedule with at least four office days per week in Englewood, Colorado. Salary is $161,600–$202,000 per year. Origence provides SaaS lending solutions to credit unions and focuses on making lending more accessible, efficient, and competitive. The director leads consumer refinance acquisition, conversion, and retention strategies, managing lead sources, digital campaigns, analytics, and optimization. The role aims to generate profitable funded-loan volume while maintaining consumer compliance and brand standards.

What you'll do

• Develop acquisition strategies across purchased leads, paid search and social, affiliates, email, direct mail, and other channels
• manage lead providers and marketing partners
• set lead pricing, volume, and quality standards
• optimize acquisition and conversion metrics
• manage marketing budgets, forecasts, and channel mix
• oversee agencies and technology vendors
• improve the consumer journey from lead through funded loan
• design A/B tests
• build dashboards and performance reviews
• ensure data accuracy
• partner with Legal and Compliance on lending, privacy, advertising, telemarketing, and consent requirements
• maintain vendor due diligence and monitoring.

What we're looking for

Skills & competencies

senior director

consumer marketing

lead acquisition

performance marketing

consumer lending

hybrid

4 days in office

englewood co

origence

$161,600–$202,000/yr

lead generation

marketing analytics

401(k) 8% match

tuition reimbursement

Work arrangement

• Weekend coverage required

Benefits & perks

• 401(k) with 8% company match
• flexible work environment
• paid time off
• tuition reimbursement and education benefits
• health and wellness benefits
• Microsoft Copilot and AI-enabled tools
• learning and development opportunities.

Why this role

Hybrid schedule requires a minimum of four days in the office each week.

About the employer

Origence is hiring for this role. Industry: Consumer Lending. Sector: 52.