Integrated Marketing Director

Job overview

The Integrated Marketing Director role is onsite in Arlington, VA. Compensation is not specified. The director supports HealthCentral’s transformation from a health publisher into a personalized health experience and technology company. The role connects brand, creative, product, and commercial strategy through measurable marketing plans and hands-on campaign execution. It helps HealthCentral reach patients, healthcare professionals, pharmaceutical companies, agencies, and other business decision-makers while linking marketing activity to growth and commercial outcomes.

What you'll do

• Develop annual and quarterly integrated marketing plans
• translate business objectives into strategies, budgets, timelines, and KPIs
• define audience segmentation, positioning, messaging, and go-to-market plans
• execute campaigns across paid, owned, and earned channels
• manage campaign calendars and cross-functional delivery
• develop budgets, reporting frameworks, and performance reviews
• measure engagement, lead generation, pipeline contribution, conversion, and ROI/ROAS
• partner with commercial leadership on launches and demand generation
• create and adapt marketing materials
• support brand partnerships and market presence.

What we're looking for

Skills & competencies

integrated marketing director

marketing strategy

campaign management

go-to-market

marketing analytics

arlington va

healthcentral

budgeting and roi

healthcare audiences

brand partnerships

demand generation

Work arrangement

• Weekend coverage required

Why this role

Hands-on strategic and execution role; requires 6–10+ years of relevant marketing experience; healthcare, pharmaceutical, health-tech, media, SaaS, or data/technology experience is helpful but not required.

About the employer

HealthCentral is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.