Marketing Referral Specialist

Job overview

The Marketing Referral Specialist role is onsite in Lafayette, LA. Compensation is not specified; the posting describes the salary and benefits package as to be determined. BrightCare HomeCare provides home care services and seeks to promote those services to potential clients, healthcare professionals, and community organizations. The specialist develops marketing strategies and campaigns to increase awareness and referrals, builds community and professional relationships, and tracks campaign results. The role coordinates with operations and sales to support consistent implementation of marketing initiatives.

What you'll do

• Develop and execute marketing strategies to increase awareness and referrals
• build relationships with healthcare professionals, community organizations, and potential clients
• conduct market research
• create promotional campaigns across social media, email, and events
• monitor marketing metrics
• collaborate with operations and sales
• track industry and regulatory developments.

What we're looking for

Skills & competencies

marketing referral specialist

home care

lafayette la

brightcare homecare

referral generation

community outreach

healthcare relationships

market research

social media campaigns

email marketing

event planning

crm systems

Work arrangement

• Weekend coverage required

Benefits & perks

• Professional growth and development opportunities
• the posting describes a salary and benefits package as to be determined.

Why this role

The posting requests a bachelor’s degree in marketing, communications, or a related field and at least two years of marketing or referral-generation experience.

About the employer

BrightCare HomeCare is hiring for this role. Industry: Home Health Care Services. Sector: 62.