Principal Product Marketing Manager, Counter-UAS & Layered Defense

Job overview

The Principal Product Marketing Manager, Counter-UAS & Layered Defense role is in-office four to five days per week and requires commuting distance to AeroVironment's Albuquerque, NM or San Diego campus; the listing also names Huntsville, AL. Compensation is not specified. AeroVironment designs, develops, produces, and supports unmanned aircraft and tactical missile systems used by U.S. and allied military services. The role owns positioning, messaging, product launches, and sales enablement for the Layered Defense/Counter-UAS portfolio. Embedded with the business unit, it translates operational evidence and mission outcomes into customer-facing materials and supports capture and international growth efforts within export-control boundaries.

What you'll do

• Build relationships with business-unit leaders, program managers, capture leads, and engineering
• own portfolio positioning and messaging
• maintain buyer and user personas
• translate mission outcomes into customer narratives
• deliver export-aware localized positioning within ITAR and export-control boundaries
• run product launch plans
• own launch content and claims accuracy
• build sales and capture enablement materials
• maintain competitive intelligence
• feed customer and battlefield-user insights into marketing, product, and business development strategy.

What we're looking for

Skills & competencies

product marketing

counter-uas

layered defense

product positioning

product launches

sales enablement

defense technology

itar

albuquerque nm

san diego ca

aerovironment

in-office

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision
• 401(k) with company matching
• 9/80 work schedule
• paid holiday shutdown.

Why this role

Requires 12-15 years of civilian work experience, including 8+ years in product marketing and ownership of a product line or portfolio at $100M+ revenue scale. In-office four to five days per week; U.S. person status documentation required for ITAR/EAR compliance.

About the employer

AeroVironment is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.