Brand Manager — Content and Marketing

Job overview

The Brand Manager role is onsite in Deerfield, IL. Pay is $76,000–$114,000 per year. The position supports Fielmann USA’s Shopko Optical and SVS Vision brands and their vision-care network. The Brand Manager leads content planning and brand storytelling across paid, owned, and earned channels. The role coordinates campaigns, creative workflows, and cross-functional partners, then measures performance to improve brand equity, traffic, and sales.

What you'll do

• Create quarterly content plans
• manage content workflows and priorities
• oversee website content needs
• lead copywriting and editing
• translate brand strategy and market trends into content
• partner on integrated campaigns
• monitor campaign performance and consumer sentiment
• conduct market and competitive analysis
• coach designers
• coordinate with internal teams and external agencies
• test and measure campaigns.

What we're looking for

Skills & competencies

brand manager

content strategy

brand storytelling

marketing campaigns

copywriting

digital marketing

creative workflow

market analysis

deerfield il

shopko optical

$76k–$114k

Work arrangement

• Weekend coverage required

Benefits & perks

• 401(k) with match, vacation pay and personal day, volunteer time off, health, dental, vision, and life insurance, short- and long-term disability insurance, and voluntary benefits including pet insurance, legal services, and identity theft protection.

Why this role

Leads content strategy and execution across multiple brands and marketing channels.

About the employer

Shopko Optical is hiring for this role. Industry: Optical Goods Retailers. Sector: 45.