SEO Copywriter

Job overview

The SEO Copywriter is a hybrid/remote position based in Naples, FL. Compensation is not specified. This role supports the marketing and communications department at Moorings Park Communities, a nationally recognized Life Plan organization. The role exists to create and refine high-quality, conversion-driven content that resonates with affluent seniors and their families. By blending storytelling, SEO best practices, and AI tools, the copywriter will develop content hubs and optimize existing materials to drive qualified engagement and support the organization's mission of reimagining longevity.

What you'll do

• Create and refine content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts.
• Audit existing content library to identify and improve misaligned traffic.
• Develop and deepen SEO topic clusters.
• Partner with AI tools for research and optimization while maintaining brand voice.
• Collaborate with Marketing and Sales to ensure content drives qualified leads.

What we're looking for

Skills & competencies

full-time

hybrid

remote

naples fl

seo

copywriting

content strategy

senior living

marketing

digital content

Work arrangement

• Weekend coverage required

Benefits & perks

• FREE health and dental insurance, telemedicine services, vision insurance, company-paid life insurance, short-term disability, PTO, HSA with employer contribution, retirement plan with match, tuition reimbursement, wellness program, corporate discounts, EAP.

Why this role

Focus on affluent, research-driven seniors and longevity-focused lifestyles.

About the employer

The Moorings Park Institute Incorporated is hiring for this role. Industry: Elementary and Secondary Schools. Sector: 61.