Director of Digital Performance & SEO

Job overview

The Director of Digital Performance & SEO is a hybrid role based in Newton, MA. This position supports the Sallie Mae team, which is dedicated to helping students plan and finance their higher education journey. This role exists to drive measurable digital growth across all owned channels to maximize traffic, conversion, and revenue for student lending and deposits. It contributes to the company's mission by optimizing digital funnels and enhancing the student experience through data-driven strategies.

What you'll do

• Develop and lead a holistic digital performance strategy
• define KPIs and dashboards
• lead the enterprise SEO function
• conduct regular site audits
• collaborate with content teams to guide keyword strategy
• oversee A/B and multivariate testing programs
• manage the analytics ecosystem
• lead, mentor, and grow a high-performing team.

What we're looking for

Education

Bachelor's degree

Experience

8-12+ years of experience in digital performance, SEO, digital marketing, or web analytics

Skills & competencies

full-time

day shift

newton ma

sallie mae

digital marketing

seo

analytics

hybrid

student lending

leadership

no on-call

no weekends

Benefits & perks

• Competitive base salaries, Bonus incentives, Generous PTO, 401k with employer match, Comprehensive medical, dental, vision, pet insurance, Paid parental leave, Tuition Reimbursement.

About the employer

Sallie Mae is hiring for this role. Industry: Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology). Sector: 54.