Digital Marketing Manager

Job overview

The Digital Marketing Manager role is listed in San Francisco, CA; the posting does not specify whether the work arrangement is onsite, hybrid, or remote. Compensation is not specified. HungryPanda connects customers with Chinese and Asian food through its delivery platform and is seeking to grow its U.S. audience. The manager leads U.S. digital marketing strategy and execution to increase awareness, first orders, and repeat use. The role combines audience and market planning, hands-on campaign work, channel testing, performance analysis, and team leadership, in coordination with Product, Operations, City Managers, and local marketing teams.

What you'll do

• Set U.S. audience, market, acquisition, and retention priorities
• develop messaging and campaigns
• guide work across Xiaohongshu (RED), Instagram, WeChat communities, TikTok, and paid digital channels
• improve first-order conversion and repeat orders with cross-functional partners
• develop creator and community partnerships
• adapt national campaigns to local markets
• track spend and performance
• run tests
• and coach team members.

What we're looking for

Skills & competencies

san francisco ca

hungrypanda

digital marketing

growth marketing

u.s. market

campaign strategy

customer acquisition

customer retention

tiktok

instagram

wechat

xiaohongshu (red)

mandarin and english

Work arrangement

• Weekend coverage required

Why this role

Fluency in spoken and written Mandarin Chinese and English is required.

About the employer

HungryPanda is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.