Assistant Director, Digital and Social Media

Job overview

The Assistant Director, Digital and Social Media role is onsite in Kingston, RI. The salary is $60,000–$70,000 per year. The position is in the Marketing and Communications department and supports the Foundation’s engagement with alumni, donors, and friends, especially alumni who graduated in the last 15 years. The role maintains channel strategy and creates content that builds alumni affinity, expands reach, and promotes events, communications, and giving opportunities. It coordinates with editorial, email, creative, alumni engagement, annual giving, athletics, and University communications partners to connect digital content with engagement and fundraising goals.

What you'll do

• Maintain the Foundation’s channel strategy
• inform marketing plans with audience and performance insights
• develop platform-specific approaches
• maintain accounts with the central marketing team
• create content calendars and original social content
• cover signature events, including some evenings, weekends, and regional travel
• adapt stories for social channels
• engage with alumni, donors, volunteers, and partners
• support campaign planning
• maintain event registrations, giving pages, and campaign landing pages
• set up tracking links and QR codes
• run seasonal paid social tests
• and report results.

What we're looking for

Skills & competencies

assistant director

digital and social media

kingston ri

university of rhode island

foundation marketing

social media strategy

alumni engagement

digital content

fundraising campaigns

short-form video

paid social

evenings and weekends

regional travel

$60k–$70k

Work arrangement

• Weekend coverage required

Why this role

Requires a bachelor’s degree and three to five years of experience in social media, digital marketing, or community management. The posting calls for short-form video skills, platform and analytics knowledge, and strong writing. Some evenings, weekends, and regional travel are part of event coverage.

About the employer

University Of Rhode Islan is hiring for this role. Industry: Elementary and Secondary Schools. Sector: 61.