Marketing Associate — Lead Generation and Events

Job overview

The Marketing Associate role is onsite in Milwaukee, WI. Compensation is not specified in the posting. Novir develops diagnostic testing solutions and screening products supported by technology. The associate supports Novir’s growth strategy by generating and nurturing leads, maintaining prospect and campaign data, and coordinating trade shows and industry events. Collaboration with Marketing, Sales, and Customer Success helps move prospects through the buyer journey and maintain a consistent company presence at events.

What you'll do

• Support lead-generation campaigns across email, digital, social, and event channels
• research target markets and prospective customers
• maintain accurate prospect lists
• support outbound prospecting
• develop lead-nurturing campaigns and communications
• segment prospects and customers
• maintain HubSpot lead and campaign data
• track lead progression and campaign performance
• plan and coordinate trade shows and events, including calendars, budgets, registrations, logistics, and follow-up
• assist with marketing materials, presentations, social media, and email initiatives.

What we're looking for

Skills & competencies

marketing associate

novir

milwaukee wi

full-time

lead generation

lead nurturing

hubspot

trade shows

event planning

marketing automation

diagnostic biotechnology

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off, medical, dental and vision insurance (some company-covered), company-provided disability and life insurance, and an office atmosphere in Milwaukee’s Third Ward.

Why this role

Bachelor’s degree in marketing, business, or related field; 3+ years of relevant marketing experience; HubSpot experience strongly preferred; event planning and lead-generation responsibilities.

About the employer

Novir is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.