Senior Manager, Field Marketing — New Schools

Job overview

The Senior Manager, Field Marketing — New Schools role is based in Atlanta, GA, with flexible work-from-home options available. Compensation is not specified. Primrose Schools' mission is to provide a life-changing early learning experience and a brighter future for children and families. The manager leads pre-opening marketing for new schools, partnering with franchise owners from contract through opening and early enrollment growth. The role builds launch plans, supports brand consistency, monitors performance, and develops the field marketing team.

What you'll do

• Guide franchise owners through pre-opening marketing, milestones, local planning, digital setup, and grand-opening preparation
• coordinate launch infrastructure and campaigns
• track inquiries and enrollment
• improve opening processes and toolkits
• ensure brand compliance
• monitor marketing performance
• partner on digital campaigns
• manage and coach field marketing managers
• lead projects and pilots
• and support local marketing training.

What we're looking for

Skills & competencies

senior manager

field marketing

new schools

primrose school franchising company

atlanta ga

flexible work from home

school openings

franchise owner support

local marketing

digital campaigns

brand compliance

enrollment growth

team management

regional travel

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-based commission or bonuses
• 50% tuition reimbursement for up to three children and/or one grandchild at a Primrose School
• health, dental, and vision insurance for eligible full-time team members
• 401(k) match up to 3.5%
• company-provided life insurance
• employee assistance program.

Why this role

Full-time, exempt role managing one Field Marketing Manager. The posting calls for regular travel within the assigned region and 10+ years of marketing experience.

About the employer

Primrose School Franchising Company is hiring for this role. Industry: Elementary and Secondary Schools. Sector: 61.