Director, Business Development and Category Definition, Agentic Trust

Job overview

Director, Business Development and Category Definition, Agentic Trust is a field-based role listed in Shakopee, MN. The annual base pay range is $136,032–$199,514, with eligibility for variable sales compensation. Entrust develops identity-centric security solutions for organizations worldwide. The director defines and validates the Agentic Trust market category, develops customer and partner engagements, and turns market evidence into repeatable commercial opportunities. The role works across product, engineering, marketing, sales, strategy, and executive leadership to influence offerings and go-to-market decisions.

What you'll do

• Define the customer problem, category boundaries, buyer urgency, value drivers, and Entrust's market position
• conduct market discovery and executive workshops
• lead lighthouse customer pursuits
• prioritize ecosystem partnerships
• translate buyer evidence into product, packaging, pricing, and integration input
• develop go-to-market plays
• maintain progress scorecards and provide executive updates.

What we're looking for

Skills & competencies

director

business development

agentic trust

category creation

market development

enterprise ai

identity security

strategic partnerships

go-to-market

entrust

$136,032–$199,514 per year

variable sales compensation

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, vision, and dental
• 401(k) matching
• life and disability insurance
• mental health coaching
• virtual fitness programs
• paid personal time off
• 12 paid holidays
• parental leave
• education reimbursement.

Why this role

The posting characterizes this as a hands-on market-making role focused on creating a new category rather than conventional field sales or alliance work.

About the employer

Entrust is hiring for this role. Industry: Computer Systems Design Services. Sector: 54.