Principal Product Marketing Manager, Identity

Job overview

The Principal Product Marketing Manager, Identity role is listed for San Francisco, New York, Little Rock, and remote work in the United States. Base pay is $159,500–$234,500 per year. The role supports LiveRamp's Identity portfolio and its data collaboration platform. The principal product marketer shapes portfolio strategy and commercialization by connecting market demand, product direction, customer needs, and commercial execution, helping turn product capabilities into adoption and measurable customer and business value.

What you'll do

• Own go-to-market strategy and commercialization across the Identity product lifecycle
• advise Product leaders on strategy and roadmap
• engage customers, prospects, and partners
• coordinate with commercial teams
• establish success measures
• shape positioning, messaging, packaging, sales plays, and enablement
• support early-adopter programs.

What we're looking for

Skills & competencies

principal product marketing manager

identity

product marketing

go-to-market strategy

data collaboration

adtech

martech

san francisco

new york

little rock

remote us

$159.5k–$234.5k/year

liveramp

Work arrangement

• Weekend coverage required

Benefits & perks

• Flexible paid time off, paid holidays, work-from-home options, paid parental leave, medical, dental, vision, life and disability coverage, employee assistance program, and 401(k) matching up to 6%.

Why this role

Strategic portfolio leadership spanning product strategy, commercialization, customer engagement, and adoption rather than launch content alone.

About the employer

LiveRamp is hiring for this role. Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services. Sector: 51.