Senior Manager, Acquisition Marketing

Job overview

The Senior Manager, Acquisition Marketing role is listed in New York, NY, with a stated annual base salary range of $130,000–$330,000, plus eligibility for equity compensation. The posting does not specify a work arrangement. Fi develops technology intended to improve the lives of pets and their owners. This hands-on performance marketing leader owns Google Ads, Amazon Ads, and YouTube strategy and execution against acquisition targets. The role uses testing, measurement, and unit economics to guide investment, grow customer acquisition, and connect paid media performance to revenue and company growth.

What you'll do

• Build and manage Google Ads and Amazon Ads campaigns
• set budgets, bidding, targeting, and scaling decisions
• manage acquisition costs and payback with Finance
• lead YouTube strategy
• coordinate creative briefs and assets
• maintain conversion measurement and signal quality
• oversee Shopping feeds and Amazon detail-page requirements
• build reporting
• run incrementality tests
• plan campaigns for launches, holidays, and major retail events.

What we're looking for

Skills & competencies

acquisition marketing

performance marketing

google ads

amazon ads

youtube

paid media

customer acquisition

new york ny

fi

$130k–$330k base

equity eligible

flexible pto

medical insurance

dog-friendly office

Work arrangement

• Weekend coverage required

Benefits & perks

• Flexible paid time off
• medical, dental, and vision insurance
• access to One Medical, Kindbody, and Talkspace
• dog-friendly office
• $500 annual dog-charity donation
• free Fi membership
• gifting program.

About the employer

Fi is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.