Growth Marketing Manager, Lifecycle

Job overview

The Growth Marketing Manager, Lifecycle role is hybrid in Seattle, WA, with in-office work three days per week on Mondays, Wednesdays, and Thursdays. Base pay is $117,760–$147,200 per year. Lyft’s Lifecycle Growth Marketing team engages riders and drivers to increase preference and usage of Lyft. This role sets lifecycle strategy for an audience and builds an experimentation program across email, push, SMS, and in-app messaging. It uses performance measurement, cross-functional partnership, creative direction, and behavioral science to improve personalized communications and user experiences.

What you'll do

• Own lifecycle marketing strategy, channel mix, and prioritization
• build and manage experiments from ideation through results
• partner with Product, Engineering, and Data Science on platform capabilities and roadmaps
• define metrics and reporting
• guide creative assets across email, push, SMS, and in-app
• apply behavioral science to message sequencing, timing, and incentives.

What we're looking for

Skills & competencies

growth marketing

lifecycle marketing

seattle wa

lyft

experimentation

email marketing

push notifications

sms marketing

in-app messaging

sql

behavioral science

$117,760–$147,200/year

hybrid schedule

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• mental health, family-building, child care, and pet benefits
• 401(k)
• paid time off and holidays
• 18 weeks of paid parental leave
• commuter benefits
• Lyft Pink.

Why this role

The team runs hundreds of acquisition, engagement, retention, and resurrection experiments annually. The role requires strong SQL skills and experience building automated marketing journeys.

About the employer

Lyft is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.