Performance Marketing Specialist, Home Improvement

Job overview

The Performance Marketing Specialist, Home Improvement role is listed in Los Angeles, CA; the posting does not specify a work arrangement or compensation. Boogie Team manages lead generation campaigns for home improvement and contractor businesses in California and across the United States. The specialist develops and optimizes paid media campaigns and lead funnels to generate qualified homeowner leads and booked appointments. The role connects campaign strategy, creative, tracking, and follow-up workflows with client goals and collaborates with creative, appointment-setting, and sales teams to improve lead quality and conversions.

What you'll do

• Build and manage paid lead generation campaigns across Meta Ads, Google Ads, and Google Local Services Ads
• develop strategies based on service type, target market, homeowner profile, competition, budget, and client goals
• write direct-response ad copy and prepare creative briefs
• build landing pages, lead forms, booking funnels, CRM workflows, and SMS or email follow-up sequences
• set up pixels, conversion events, UTMs, call tracking, attribution, and reporting dashboards
• test and optimize audiences, creative, offers, landing pages, service areas, and follow-up strategies
• collaborate with creative, appointment-setting, and sales teams.

What we're looking for

Skills & competencies

performance marketing specialist

home improvement

lead generation

paid media

meta ads

google ads

google local services ads

campaign optimization

landing pages

crm workflows

conversion tracking

los angeles ca

boogie team

Work arrangement

• Weekend coverage required

Why this role

Campaigns serve home improvement and contractor businesses across California and the United States, with success measured through lead quality, appointments, acquisition costs, funnel conversion, and return on investment.

About the employer

Boogieteam is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.