Paid Media Specialist, B2B and Account-Based Marketing

Job overview

The Paid Media Specialist, B2B and Account-Based Marketing role is listed as hybrid or remote depending on location, with the listing location in Waltham, MA. The annual salary range is $70,000–$84,999. demandDrive is a go-to-market agency that helps B2B organizations grow pipeline and revenue through sales, marketing, and revenue operations services. The specialist turns marketing strategy into active, measurable campaigns by building and optimizing paid media and account-based marketing programs. The work supports client pipeline growth through campaign execution, accurate tracking, performance reporting, and close collaboration with marketing strategists and sales teams.

What you'll do

• Build, launch, and maintain campaigns in LinkedIn Campaign Manager and Google Ads
• manage 6sense segments, account tiers, intent signals, and audience activation
• optimize budgets, bids, keywords, and creative through testing
• implement tracking and UTM tags
• report campaign and pipeline performance using Google Analytics 4, Salesforce, and HubSpot.

What we're looking for

Skills & competencies

full-time

waltham ma

demanddrive

paid media

b2b marketing

account-based marketing

google ads

linkedin campaign manager

6sense

campaign optimization

hybrid or remote

$70k-$84,999/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Health, dental, and vision coverage
• paid parental leave
• life and disability insurance
• 401(k) matching
• paid time off and 14 paid holidays
• company laptop and work tools.

Why this role

Hybrid or remote work depending on location; hands-on use of Google Ads, LinkedIn Campaign Manager, and 6sense or Demandbase.

About the employer

demandDrive is hiring for this role. Industry: Advertising Agencies. Sector: 54.