Social Media Manager, Paid & Organic

Job overview

The Social Media Manager, Paid & Organic role is onsite in Pittsburgh, Pennsylvania; the posting says the candidate must be able to work in the Pittsburgh office. Compensation is not specified. Treatspace is a healthcare technology company whose PracticeBeat platform helps independent medical practices address patient access and acquisition through software, digital marketing, and managed services. The manager leads the social team and owns paid and organic social programs for healthcare clients, with a focus on improving content quality and performance and driving patient acquisition. The role also oversees an external paid-search vendor, advises medical-practice clients, and works with internal teams to connect campaign results to practical recommendations.

What you'll do

• Lead and develop the organic social team
• set content quality and publishing standards
• rebuild organic social strategy and reporting
• manage content calendars and community standards
• plan, launch, optimize, and report on paid social campaigns, primarily on Meta and LinkedIn
• manage audience targeting, creative testing, budgets, and measurement
• oversee the paid-search vendor and review Google Ads performance
• advise independent medical practices
• and present campaign strategy, results, and optimization recommendations.

What we're looking for

Skills & competencies

social media manager

paid social

organic social

healthcare marketing

patient acquisition

meta ads

linkedin ads

google ads

team leadership

pittsburgh pa

treatspace

practicebeat

client strategy

Work arrangement

• Weekend coverage required

Benefits & perks

• Benefits include employer-paid medical, dental, and vision coverage
• a Health Reimbursement Account
• employer-paid short- and long-term disability and life and AD&D insurance
• a 401(k) plan
• flexible paid time off and company holidays
• and professional development.

Why this role

Hands-on leadership role spanning paid and organic social, patient acquisition campaigns, and oversight of an external paid-search vendor.

About the employer

Treatspace, Inc. is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.