Head of Paid Media

Job overview

The Head of Paid Media role is an onsite position in Fort Lauderdale, FL. Compensation is not specified. The role supports Lion Holdings’ paid media campaigns for customer acquisition, revenue growth, events, and product sales. This hands-on leadership role owns campaign execution and performance across Meta, YouTube, Google, and other digital channels. It connects media investment to measurable commercial outcomes through campaign optimization, acquisition economics, creative testing, and performance measurement.

What you'll do

• Build, launch, manage, and optimize paid media campaigns across Meta, YouTube, Google Ads, and other digital channels
• manage campaign budgets and make decisions about structure, bidding, targeting, creative, and allocation
• develop strategies for lead generation, customer acquisition, ticket and product sales
• monitor CAC, MER, ROAS, CPL, and attributable revenue
• lead creative testing with internal creative teams
• support events and product launches
• maintain measurement using GA4, platform reporting, conversion APIs, pixels, UTMs, and attribution tools
• report recommendations to executive leadership.

What we're looking for

Skills & competencies

head of paid media

fort lauderdale fl

valuetainment

lion holdings

performance marketing

paid media

meta ads

google ads

youtube advertising

direct response

customer acquisition

creative testing

ga4

Work arrangement

• Weekend coverage required

Why this role

Requires recent, hands-on experience personally managing at least $500,000 in monthly advertising spend across Meta, YouTube, and Google; 7+ years of relevant experience is specified.

About the employer

Valuetainment is hiring for this role. Industry: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers. Sector: 51.