Strategic Go-to-Market Manager, PupGum

Job overview

The Strategic Go-to-Market Manager, PupGum role is hybrid in New York, NY, with an anticipated base salary of $140,000. The position is based in Spot & Tango’s Midtown Manhattan office, with in-office presence required Mondays, Wednesdays, and Thursdays. Spot & Tango describes its mission as making mealtime better for dogs and life simpler for the people who love them. The role develops and executes growth initiatives for PupGum, Spot & Tango’s dog dental chew brand. It identifies and tests ways to build awareness, acquire customers, and expand growth beyond core paid channels, using cross-functional coordination and performance insights to guide iteration.

What you'll do

• Manage agency, creator, partner, and advisor relationships
• support PR materials, events, and activations. Identify and test growth channels including partnerships, field activations, SEO, PR, events, and expert communities. Run website experimentation and A/B testing, manage brand initiatives and timelines, and analyze KPIs to recommend improvements.

What we're looking for

Skills & competencies

strategic go-to-market manager

pupgum

marketing

growth strategy

partnerships

seo

public relations

field activations

a/b testing

e-commerce

hybrid

new york ny

spot & tango

$140k anticipated base salary

Work arrangement

• Weekend coverage required

Why this role

The role supports PupGum, described as a dog dental chew with clinically proven compounds, and offers potential scope expansion into performance marketing, product research, and broader brand strategy.

About the employer

Spot & Tango is hiring for this role. Industry: Dog and Cat Food Manufacturing. Sector: 31.