Content Marketing Specialist

Job overview

The Content Marketing Specialist role is an onsite, full-time position in Virginia Beach, VA, paying $50,000–$55,000 per year. McDonald Garden Center’s marketing team supports content, marketing operations, and community events across the company. The specialist creates and coordinates digital and promotional content while providing administrative support to the Director of Marketing & Communications. The role helps keep marketing projects moving, maintain accurate online information, and connect the company with customers and the community.

What you'll do

• Create, schedule, and publish social media content, including photos, short videos, captions, and Stories
• appear on camera as needed
• write and update blogs, website content, event listings, and promotional materials
• monitor social channels and shared inboxes and coordinate responses
• support the marketing director with scheduling, documents, information, and deadlines
• maintain calendars, spreadsheets, reports, files, receipts, and records
• coordinate orders, vendors, materials, and store distribution
• help plan workshops, events, donations, and community programs
• collaborate across departments
• track content performance and maintain accurate websites and business listings.

What we're looking for

Skills & competencies

content marketing specialist

virginia beach va

social media

content creation

photography

short-form video

blog writing

community events

marketing operations

$50k–$55k

mcdonald garden center

Work arrangement

• Weekend coverage required

Why this role

Combines social media and content creation with substantial administrative coordination and community event support; occasional weekend work may be required for events.

About the employer

Mcdonald Garden Center is hiring for this role. Industry: Nursery, Garden Center, and Farm Supply Retailers. Sector: 44.