Marketing Program Manager

Job overview

The Marketing Program Manager is based onsite at Trek Travel headquarters in Madison, WI. Compensation is not specified. Trek Travel creates cycling, hiking, and walking vacations, aiming to help more people actively explore and experience the world; this role reports to the Head of Growth. The manager establishes the operating rhythm for the marketing year and leads cross-functional programs from planning through close-out. By coordinating campaigns, events, partnerships, and branded experiences with clear ownership, resources, and measures, the role helps the company execute priorities and improve marketing results over time.

What you'll do

• Own the annual marketing and business initiatives calendar
• lead cross-functional programs and track workstreams, dependencies, resources, budgets, scope, and results
• manage integrated campaigns, events, social media, partnerships, public relations, and branded assets
• develop programs from research and strategy through activation and measurement
• build external partnerships and business-development opportunities
• design practical processes and manage internal and external capacity
• use data and research to improve, scale, redesign, or retire programs
• use AI to improve productivity and work processes.

What we're looking for

Skills & competencies

marketing program manager

marketing programs

campaign leadership

cross-functional programs

events

partnerships

public relations

travel marketing

madison wi

trek travel

head of growth

full-time

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision insurance
• FSA
• disability and life insurance
• 401(k) with company match
• paid time off
• volunteer time off
• paid holidays
• flexible schedules
• sustainable commuting reward
• employee and outdoor-industry discounts.

Why this role

First dedicated Marketing Program Manager at Trek Travel; role spans integrated marketing programs beyond digital products and partners with the Technical Product Manager on a shared annual calendar.

About the employer

Trek Travel is hiring for this role. Industry: Tour Operators. Sector: 56.