Sales and Marketing Director | Round Lake Senior Living

Job overview

The Sales and Marketing Director role is onsite in Saint Paul, MN, with a stated salary range of $70,000–$85,000 per year. Round Lake Senior Living provides assisted living, independent living, and memory care in a 120-unit community. The director develops and implements the community marketing plan to increase revenue and support occupancy and business development. The role manages sales activity, community relationships, marketing campaigns, and follow-up while providing leadership with information on performance and trends.

What you'll do

• Develop and execute the facility strategic marketing plan
• set goals based on market research
• identify sales opportunities and assess competitor approaches
• recommend business development improvements
• maintain community and customer relationships
• arrange public speaking opportunities
• manage inquiries, tours, and sales closing
• oversee marketing materials and campaign finances
• adhere to the departmental budget
• communicate information through articles, newsletters, and bulletins
• educate medical professionals about services
• analyze and report data and trends
• manage the marketing database and follow-up.

What we're looking for

Skills & competencies

sales and marketing director

senior living

assisted living

independent living

memory care

community marketing

sales and tours

business development

saint paul mn

round lake senior living

$70k–$85k/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Annual reviews with wage increases, paid time off and holidays, medical, dental and vision benefits, 401(k) with company match, referral bonuses, tuition reimbursement, nursing loan forgiveness, flexible scheduling, and career development.

Why this role

The schedule is Monday–Friday, 8 a.m.–5 p.m., with a weekend manager-on-duty rotation.

About the employer

LSL ALF LLC is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.