Lifecycle Marketing Manager

Job overview

The Lifecycle Marketing Manager role is hybrid, with four required office days each week in San Clemente, CA and one work-from-home day. The salary range is $95,000–$120,000 per year, plus an opportunity for an annual bonus. At melin, the role supports the company’s premium headwear brand and customer retention strategy. This position owns lifecycle marketing across email, SMS, referral, and emerging channels, using campaigns, customer insights, and testing to increase repeat purchases, customer lifetime value, and engagement. It also coordinates with merchandising, customer experience, and paid media teams to support retention and direct-to-consumer business goals.

What you'll do

• Build and execute email and SMS campaigns
• manage loyalty and referral programs
• grow and maintain subscriber lists
• develop audience suppression and targeting logic
• coordinate messaging with inventory and product launches
• partner on post-purchase communications
• forecast revenue and active customer files
• run incrementality tests
• govern send frequency and list health
• manage retention technology vendors and budgets.

What we're looking for

Skills & competencies

lifecycle marketing

email marketing

sms marketing

customer retention

loyalty programs

referral programs

hybrid

san clemente ca

archipelago companies

full-time

$95k–$120k/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Annual bonus opportunity
• complimentary meals three times weekly
• product gifts and brand discounts
• medical, dental, and vision insurance
• paid gym membership
• company-paid life insurance
• 401(k) with employer match
• 15 days of accrued PTO, additional anniversary PTO, and three floating holidays
• paid beach and giveback days.

Why this role

Owns the active customer file and retention outcomes, with responsibility for lifecycle campaigns, loyalty, referrals, forecasting, and testing.

About the employer

Archipelago Companies is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.